If you have a luxury watch, its value depends on factors such as the year, the make, the model, rarity, complexity, materials, and of course on the condition of the watch. High-end watch brands lose a huge percentage of their resale value the first time they’re worn, but they still hold significant value. In general, a standard luxury watch will lose anywhere from 20-70% of its original value depending on the factors discussed above. In terms of resale, no brand is easier to resell for cash than Rolex. If you have a luxury watch and are considering selling it, or just want an idea of what it is worth, sign up for our free appraisal.